It has a dip in it already because the BEST way to apply this shadow it to break it a bit with the end handle of your brush. That is how you get the BEST color payoff. I also experienced no fall out at all when I applied this to my eyes. I was really surprised by the texture and smoothness of the shadow, especially from a drugstore brand.
Left to Right: Swatched Wet, Swatched Dry
On the Eyes :)
Have you tried any of these yet? What do you think?